Last week I was at Mal Emery’s Platinum Mastermind intensive event where some of the brightest and keenest minds in the country gather to learn and share information – or so I thought until I had the “pleasure” of a conversation with an ex-client of mine who after exchanging normal greeting, proceeded to explain her dilema.

She asked a coach what to do and he told her to do a flyer and get a particular, wellknown copywriter to design it for her.  The copywriter told her to go back to her database and work it first – great advice I thought and she asked me my thoughts.

I agreed with the copy writer and she then informed me that she had our reactivation pack and used it once and got an 11% response rate.  That’s a great result!  I then asked her why she stopped it and was given a heap of stories and excuses.

When I asked her why she is afraid of success, the reply came back “don’t give me that mumbo jumbo” and she then blamed Mal for not having “someone” to make “everbody” as she put it implement stuff.

For crying out loud, how about a bit of accountability?  Is it just me or did she miss the whole point of the conversation and why some people take an idea and run with it and others are left in the dust?

Until next ramble,
Steve