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I just finished a coaching session with a client where we talked about the importance of keeping track of what is happening in their business.

We discussed figures, and she assured me she knew her profit & loss & balance sheet, but unfortunatly, she didn’t know the figures that actually dictate whether she made a profit or not.

The figures I meant were the ones she reckoned were too hard to gather, you know, how people found out about you, how many bought, what % of inquiries bought etc etc. because all of her staff and her would have to write the results down manually instead of relying on the computerised till -”oo hard and time consuming” she said!

These figures can make such a big difference on any business.

Lets look at another client I had.  I asked him his conversion rate and he told me about 80%, however when we measured it, he was shocked to find it was only 37%.

Turn on your money. Over the next 3 months we worked on improving their sale conversions and he ended up with nearly a 20% increase to 44%.

This virtually meant a 20% increase in profit without spending 1 extra single cent.  It was just like turning on a money tap.

Is it time you really get to know your business.

Steve