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communication I have just attended my high school reunion, 37 years after leaving school.

When I arrived at the venue, I only recognised 2 class mates and then spent the next hour or so playing “guess who I am”.

During the night we talked about how so many of our class mates weren’t there and how nobody knew how to contact them.

The next day I was thinking about the previous evening and how my sons (22 & 24) are still in touch with nearly all of their class mates and then it dawned on me (duh!).

It’s All About Communication – when I left school we didn’t have email, mobile phones, sms, Skype, MSN or any of the other tools available to my children and their mates (and all of us today).

Business is the same.  We now have all of these tools to keep in touch with prospects and clients – all you have to do is use them . . . all of them, because with the busy world we now live in, it’s so easy for you to be forgotten.