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1_red_2 Those of you from my vintage will remember a song that goes something like this “1 is the loneliest number . . . ” and it’s so true, especially when business is concerned.

In all of my years as a business coach, it astounded me the number of business owners that relied on “1″ super salesman or “1″ great way to get clients.

For instance, when I was at Mal Emery’s Platinum event recently, I met a guy who was a visitor to the event (invited by one of the members) .  He had a very profitable business making profits in the high 6 figures.  So what’s wrong with this you may ask yourself?

The one big thing was number “1″.  He had one super salesman who generated the vast majority of the sales . . . and profits.

So if the salesman left him, retired or was incapicated, this business would be down the drain.

The same goes for lead generation, so many businesses, both off & online only have one method of getting new clients!  It may be yellow pages or adwords or whatever.

The solution, train more than 1 super salesman and at the same time, have more than one lead gen strategy.

Steve